The Call Script
Opening
Hi, is this [Name]? My name is Sara — I work with TruFindAI. I'm not selling anything today, I promise. I'm actually calling because I was looking at [their trade] businesses in [city], and your name came up as someone who really knows what they're doing. Do you have about two minutes?
The Ask
We're building something called ParallelAI — it's a platform that puts an AI sales engine to work for independent operators in specific trades. We've verified that [their trade] operators in [city] can get to $100,000 a year with our system running. We're opening territories now — one per market. I wanted to see if you'd be interested in learning more, or if you'd like me to send you a link that shows exactly how the math works for your trade.
The Close
There's no commitment to look at it. The territory is first-come — once someone else in [city] claims it, it's gone. Would it be okay if I sent you the details and followed up in a few days to answer any questions?
If They Ask for a Number
The setup is $5,000 one time, then $500 a month. For most operators that's less than what they spend on one part-time employee in a month. And unlike an employee, the AI works seven days a week and never has a bad day. Happy to walk you through the full breakdown.
Objection Map
"$11,000 is a lot of money."
I completely understand. Here's the comparison most operators find helpful: a part-time salesperson making outbound calls costs $3,000–$5,000 a month and makes maybe 80 calls a day. Sara makes 400+ calls a day, seven days a week, for $500 a month. The $5,000 setup is a one-time cost — it's essentially what you'd pay a consultant just to tell you which systems to buy, before you bought any of them.
"What's the catch?"
Honest answer: there's no guarantee on what Sara generates in your specific market. We can't promise closing rates or exact timelines. What we can promise is that Sara works your territory every day, the platform improves continuously, and we only succeed if you succeed. There's no version of this where we win and you don't.
"I already have enough clients."
That's the best time to do this, actually. When you're not desperate, you can be selective. Sara finds you more of the right clients — the ones at your price point, in your preferred neighborhoods, who will refer others. And the platform handles all the back-office work you're currently doing manually. Most operators who already have clients find they free up 8–12 hours a week within the first month.
"I'm not a tech person."
Sara sets up your entire system in the first week — you just answer her questions. You don't build anything. The dashboard is designed so a 10-year-old could read it. If something breaks, TruFindAI fixes it. You never have to think about the technology.
"I need to think about it."
Of course. I'll send you the full breakdown for your trade — the math, what Sara does in your territory, what the first 90 days looks like. The only thing I'd mention is the territory is first-come. Once someone else in [city] claims it, that's it for your market. I'll follow up in three days — does that work?